REPUBLIC OF SERBIA

MINISTRY OF DEFENCE

www.mod.gov.rs

MINISTRY OF DEFENCE

Material Resources Sector

Defensive Technologies Department

Military Technical Institute

www.vti.mod.gov.rs

The development of an appropriate framework of IP Management

Milana Vitas

RT-RK Institute for Computer Based Systems, Novi Sad, Serbia, milana.vitas@rt-rk.com

Dragan Kukolj

RT-RK Institute for Computer Based Systems, Novi Sad, Serbia, dragan.kukolj@rt-rk.com

Miroslava Dražić

RT-RK Institute for Computer Based Systems, Novi Sad, Serbia, miroslava.drazic@rt-rk.com

Željko Tekić

University of Novi Sad/Faculty of Technical Science, Novi Sad, Serbia, tekicz@uns.ac.rs

Sandra Kukolj

RT-RK Institute for Computer Based Systems, Novi Sad, Serbia, sandra.kukolj@rt-rk.com

Abstract: This paper illustrates the appropriate framework for development and management of the intellectual property (IP) assets in the enterprises. The focus of this work was on development of unique IP management framework consisting of IP strategies with the aim to develop, manage and finally commercialize patent portfolio. We considered an approach where patent strategies are defined as internal and external. In this paper, it is shown that the IP Audit gives the complete overview of the IP resources of one company. The IP strategies always need to include patent filling strategies and they might be offensive, such as: obtaining a competitive advantage, generating income from transfer of intellectual rights and using as bargaining chips; or strategies could be defensive: fencing technology in, blocking competitors and confusing or intimidating competitors. As the final stage of an appropriate IP framework - the commercialization is developed through its the main directions: product enhancement, licensing the patent rights, joint ventures and/or creating strategic alliances.

As a contribution to the support of creating described IP management framework, a recently developed software tool for competitive intelligence based on patent data is used. Patent Search and Analysis for Landscaping and Management (PSALM) tool analyzes, compares and evaluates strengths and weaknesses of different patent portfolios. A single real-world case study as an illustration of PSALM tool usage capabilities is presented.

Keywords: IP management framework, patents, economic asset, IP audit, IP strategy, patent portfolio.